The Art of Efficiency
The amalgamation of digital and real world data provides insights that go far beyond conventional quantitative analytics like door or camera counters.
A comprehensive analysis of the data available in the digital world translates directly into real world insights like customer behaviour, space utilisation, traffic, dwell times and occupancy. Utilisation is no longer just a counting exercise.
With the integration of the two worlds not only the efficiency and performance of physical spaces becomes evident, but also the customer behaviour and experience within these spaces.
Example: Office Space Utilisation
Companies often overestimate their space utilisation. With property the second highest cost factor after staff, managing space utilisation translates directly into substantial savings and/or efficiency gains. Even with a very conservative estimate of office space costs - using a small per employee footprint and excluding secondary spaces and outgoings - the savings through a moderate efficiency increase can be substantial.
The reality shows a much larger footprint per employee and office space utilisation is typically around 40% to 50%. Door counters and space audits can at best provide spot checks or lack detailed information like dwell times and visitation pattern.
Understanding space requires 24/7/365 data collection, detailed visitation and occupancy pattern analytics and the ability to process and analyse large amounts of wireless and contextual data.
Nexulogy provides you with efficiency intelligence and detailed analytics that cover the full range of utilisation metrics.
Nexulogy combines wireless design, data management and business insights to bridge the gap between the virtual and the real world. Delivering real insights for real world management decisions.
The methodologies developed by Nexulogy are directly applicable for large crowds in complex environments like Airports, Universities or Shopping Centres, and provides management with a tool to understand the detailed functionality and efficiency of the real space and the customer experience within.
The boundaries and limitations of the physical space do not apply to the digital layer and as such customer behaviour is available with near limitless capacity and coverage.
We provide utilisation reports via our cloud platform - Datenmaschine, which will give you a better understanding of your space and how you can improve it.